Prologue is a writing studio for commercial real estate brokers. We compose the investment thesis and teaser on your deal — sharp, specific, in your brand. Delivered in forty-eight hours. One product. One price.
A commercial deal isn't a financial spreadsheet. It's the case for someone's next investment. We write that case — in forty-eight hours, in your voice, in your brand.
— The studio behind Prologue Kits
Every Brief ships with the same two components, written together so they read as one continuous argument. The thesis is the soul. The teaser is the door it opens.
A 250-word narrative making the case for the deal. Used as the OM executive summary, the body of your investor email, and the headline pitch on your data room. The argument that turns a list of features into a reason to lean in.
A discreet two-page summary you send before disclosing the property — to test the market, qualify investors, and gate the OM behind an NDA. Asset class, location, headline financials, returns. Designed in your brand.
Below is a complete Brief written for a fictional listing — both components, exactly as they would arrive in your inbox. The same Brief, in your brand, for your deal, in 48 hours.
A 250-word narrative used as the OM exec summary, the body of the broker email, and the data room thesis.
Maple & Vine. A 1948 neighborhood retail center, repositioned in 2022, fully occupied by an irreplaceable tenant mix. The kind of asset that shows up once every market cycle — and only in markets where developers haven't been allowed to overbuild.
The numbers tell one story: 96% occupancy, 4.6-year WALT, a 5.83% cap on in-place income, a 22% gap to current market with the next two leases rolling in 2027. The street tells another: a sidewalk that fills by 7am with the coffee crowd, a wine shop with a six-month wait for Saturday tastings, a pilates studio that has its own zip code's loyalty.
This is what investors call irreplaceable retail — not because the building is a trophy, but because the corner is. Two parcels north of the city's most desirable residential neighborhood, four minutes from the Whole Foods, twelve minutes from the train. A 14,400-square-foot lot in a market where new construction is impossible at any density that would compete.
The repositioning, completed in 2022, took the asset from C+ to A−: new facade, full HVAC, NNN restructuring, and a three-tenant turnover that lifted average in-place rent from $19/SF to $26.74/SF. The remaining lift is mechanical: two leases rolling, one suite to fill, and a 2.5% annual escalator already in every contract.
Offered at $6,150,000. Yours, with a long story still ahead.
Offered at $6,150,000 · 1416 Maple Avenue · Sold by [Your Brokerage]Two pages. Sent before the OM to test the market without disclosing the property.
If you want us to handle the distribution as well as the writing — five email templates for the deal lifecycle, a LinkedIn announcement, and a personalized outreach script for your top investors — add Outreach to your Brief. Same 48-hour turnaround.
I have a deal you'll want to see. Maple & Vine — a 1948 neighborhood retail center, repositioned in 2022, fully occupied by an irreplaceable tenant mix.
The repositioning brought average in-place rent from $19/SF to $26.74/SF. The remaining lift is mechanical: two leases roll in 2027 with a 22% gap to current market.
Sign the NDA below for the full OM and lease abstracts. Happy to walk you through it.
Request the OM →New on market — Maple & Vine, a 13,400 SF neighborhood retail center.
1948 vintage. Repositioned 2022. 96% leased, 5.83% cap, $6.15M asking. Six tenants, irreplaceable corner two parcels from the city's most desirable residential neighborhood.
For investors looking for durable, walkable, neighborhood-serving retail with mechanical NOI growth — this is a rare one. #commercialrealestate #retail #investmentsales
From the rent roll to the Brief. No subscription, no seat fees, no platforms to learn. Two rounds of revisions included.
Send the rent roll, T-12, leases, and your brand kit. Five minutes via the form. We confirm scope on a 20-minute call within four hours.
All data secured under NDA from minute one.
Our editor writes the thesis, drafts the teaser, and lays out both in your brand. End to end, 48 hours.
Add Outreach? Same 48 hours, +$199.
You receive both pieces in your inbox — PDF and editable source files. Drop them into your existing OM template, your existing data room, your existing email sequencer. Two rounds of revisions included.
Average time from brief to delivery: 41 hours.
No tiers. No subscription. No seat fees. Pay per deal, only when you want it.
Every Brief ships white-label by default. Your brokerage's brand on the teaser cover, your voice in the thesis, your contact in the outreach. We're the studio behind the deal — invisible to the investor, indispensable to the broker.
48 hours from brief approval to delivery. We hit our turnaround on 96% of Briefs — and if we miss it, the Brief is free.
The basics: rent roll, T-12 (or YTD), leases (or lease abstracts if you have them), and your brand kit (logo, colors, typeface). Five minutes via the form. We confirm scope on a 20-minute kickoff call within four hours.
If your file is messy — unsigned leases, hand-written T-12, missing CAM reconciliations — that's fine. We handle the synthesis.
You probably already have tools for those. Buildout and RealNex make excellent OMs. Most brokerages have a data room (a Google Drive folder with a shared link, or Buildout's built-in one).
What you can't easily get is excellent writing. So that's what we focus on. Drop the thesis we write into your existing OM template, paste the teaser into your existing send queue, and you're done. No new platforms to learn.
Five investor email templates covering the deal lifecycle (initial outreach, follow-up, OM delivery, due diligence, LOI received), a LinkedIn announcement post, and a personalized outreach script for your top investors. All composed alongside the thesis and teaser, delivered together. +$199.
An editor with experience in CRE marketing language, NCND/NDA boilerplate, and standard CRE disclosure language. We use modern tooling — AI included — to keep turnaround fast and pricing fair. Every Brief ships through human review before delivery.
Yes, by default. No "powered by" credits, no watermarks, no platform branding. Every Brief looks like it came from your in-house creative team.
Anything in the lower-middle market — under $20M. Strongest fit so far: neighborhood retail, boutique office, mixed-use, multifamily 5–100 units, and small flex/industrial. We've turned down deals over $30M (out of scope) and one ground-up development pitch (we don't do speculative).
For brokerages closing more than five deals a month, we offer custom volume pricing and a dedicated editor. Reach out and we'll put together a proposal within a day.
Yes. Sign up below — the first Brief on the first deal you send is on the house. No charge, no commitment, no sales call. We send it back. You decide.
Leave your email and we'll send a Brief on a deal of your choosing — no charge, no commitment. The first one is always on the house.
